Media Kit · 2026

Rookie Profile

Shae

@ShaeInTheCloud

AWS by day. Sports media creator by season. Building in public.

AWS Social MarketingCreatorBuilderMartial ArtistMom

Prospect

#01

NOW

106K CROSS-PLATFORM AUDIENCE◆ROOKIE SEASON · NOW LIVE◆NFL DRAFT · PITTSBURGH ✓◆WNBA TIP-OFF ✓◆COMBINE READY · IN DEVELOPMENT◆AVAILABLE FOR PARTNERSHIPS◆92,977 MONTHLY VIEWS◆AWS SOCIAL MARKETING MANAGER◆69.2% NON-FOLLOWER REACH◆BUILDING COMBINE READY◆SPORTS · TECH · HEALTH · CULTURE◆106K CROSS-PLATFORM AUDIENCE◆ROOKIE SEASON · NOW LIVE◆NFL DRAFT · PITTSBURGH ✓◆WNBA TIP-OFF ✓◆COMBINE READY · IN DEVELOPMENT◆AVAILABLE FOR PARTNERSHIPS◆92,977 MONTHLY VIEWS◆AWS SOCIAL MARKETING MANAGER◆69.2% NON-FOLLOWER REACH◆BUILDING COMBINE READY◆SPORTS · TECH · HEALTH · CULTURE◆

SCROLL

Season Stats

Combine Results

AUDIENCE

106K

cross-platform

IG · TikTok · LinkedIn · YouTube

MONTHLY VIEWS

92,977

avg. trailing 30 days

across all platforms

ACCOUNTS REACHED

27,954

+87% · 14-day window

unique accounts

ENGAGEMENT RATE

10%

Distribution Channels

110K+ monthly views

Highest platform for short-form sports content

@ShaeInTheCloud

14K+

FOLLOWERS

30% audience at 10K+ employee companies

Rookie Season weekly episodes, drops Sundays

Currently

Rookie Season

90 days. 3 goals. The full pivot,
documented in public.

Rookie Season is a public content challenge: I'm transitioning from cloud marketing into sports media, building products with my son, and earning brand partnerships, all on a 90-day clock that started April 22, 2026.

Every week ships content. Every month ships a milestone. Day 90 ships a sports-tech app called Combine Ready.

LAUNCHED

Apr 22, 2026

ENDS

Jul 21, 2026

EPISODES

Weekly

Season Goals2026

Double followers to 100K+

ON TRACK

Land 3 paid sports collabs independently

IN PROGRESS

Ship Combine Ready by Day 90

SHIPPING

Now Building

Combine Ready

An AI sports performance app for high school athletes. Computer vision tracks 40-yard dash, vertical, agility. Turns any phone into a combine. Built with my son, a varsity football player training for D1.

LAUNCHING DAY 90 · JULY 2026

Days Remaining

Proof of Concept

Highlights

Reel01

Rookie Season · Intro

NON-FOLLOWER REACH71%

SAVES318

The opening chapter of the 90-day series. Day one, on camera.

WATCH ON INSTAGRAM

Carousel02

5 Highest Paying Sports Tech Roles

SAVES272

PROFILE VISITS190

Top performing post of Rookie Season. 10% engagement rate.

Reel03

AWS Elemental Inference for Live Sports

VIEWS42.3K

SAVES1,840

SHARES2,100

How AI is changing live sports broadcasts. Built with AWS.

WATCH ON INSTAGRAM

What I Build Around

Coverage Areas

PILLAR 01

SPORTS

WNBA, NFL, and NBA coverage through a tech lens. Access, analysis, and the stories that live between the stats.

WNBANFLNBADraft Coverage

PILLAR 02

TECH

Cloud infrastructure, AI tools, and building products in public. From AWS to side projects that actually ship.

AWSAI ToolsBuilder ContentCloud

PILLAR 03

HEALTH & WELLNESS

Martial arts, athletic recovery, and performance training. Discipline that shows up on and off the field.

Martial ArtsRecoveryTraining

PILLAR 04

CULTURE

Career pivots, audacity, and women making moves in tech and sports. The human side of the machine.

Women in TechCareer PivotsAudacity

Team Affiliations

Partnerships

AWS

Google Cloud

MongoDB

Termius

Walmart

+ Your Brand

Season Schedule

Upcoming Coverage

WNBA REGULAR SEASON

ONGOING

NFL TRAINING CAMPS

JUN · JUL 2026

COMBINE READY LAUNCH

DAY 90 · JULY 2026

NFL PRESEASON COVERAGE

AUGUST 2026

INTERNATIONAL NFL GAMES

FALL 2026

Ready To Collaborate

Book Me

Currently open for partnerships in

SportsTechHealth & WellnessCulture

shaecontent@gmail.com Start A Conversation

RESPONSE WITHIN 48 HOURS FOR PARTNERSHIP INQUIRIES

Prefer to chat? DM @ShaeInTheCloud on Instagram or LinkedIn.